Aime Ngalle
Co-owner, Marketor.....Breakthrough Marketing Consulting Agency
* Marketing and Business Development Manager with 18 years of experience in Africa markets in the commercialization of products,
* Member of International Advisory Council for the Marketing Profession * Lecturer of Direct Marketing and Relationship Marketing in Business Schools
:
1. Proven track record in Inspiring others around a motivational vision and wins hearts and minds in order to deliver big changes
2. Proven track record in Breakthrough Brand Management, Innovation, Brand Communications, Market Development, Consumer Insights, Market Research, Trade and Category Marketing
3. Proven past experience in Developing and leaded Regional growth strategy and growth drivers
4. Experience in developing and Ensuring brilliant execution of superior marketing programmes
5. Proven track record in crafting the marketing strategy and formulate the department’s plans and objectives
6. Mastery of Management of agencies and other third parties
7. Experience in Management of products development function
8. Experience in Management of the sales and distribution function
9. Ability to build, coach, mentor and effectively manage a team
78 contactsProvide Breakthrough Marketing / Business Development consulting for Companies seeking to successfully penetrate or expand in West Africa & other African markets. Industries: FMCG(beverages, food, telecom) and others Consumers Goods (Consumers Electronics, House Promotion etc…)
we designed and currently launching a breakthrough Sales/ Marketing Plan for Quality Habitat Corporation (an American House Building and Real Estate Promotion: www. qualityhabitat.net )
Key Responsibilities: deliver business objectives (Volume, Sales, Gross Margin & CAAP) and Build & nurture iconic brands
• Develop consumers and portfolio growth strategies for beer, Soft drinks and RTD categories in line with business growth strategy.
• Build World class Markeing Plans for Brand/Category.
• Develop and Ensure brilliant execution of superior and connecting marketing programmes
• Aligns marketing plans with Global & Regional Brand Strategies and.
• Inspiring and support of Sales team
• Team led and coached to brief clearly and inspire great ATL and BTL consumer work in line with Activity Goals.
• Ensures great support for Customer Marketing team to deliver effective BTL work.
• Support reach Regional Marketing Mgr in elaborating of Communication strategy and development; lead local communication development and inspiring agencies to deliver brilliant output. Support each Regional marketing Manager in the code for growth development by category
• Inspire and align Customer marketing & agency resources to deliver codes for growth to achieve performance goals
2005 - 2006Regional Market Development with 3 key responsibilities:
Nurturing Brand Equity with compelling communication to tackle Relative affordability issues
Aligning marketing plans with Regional Strategy and Central Africa Strategy.
Leading by category Growth drivers development and deployment across Markets
Marketing & Market Development Director, BARRY CALLEBAUT consumers AFRICA, Barry Callebaut - Chococam/Chocodi/Chocosen
2000 - 2004Responsability:
Responsible of Brand Marketing & Market Development for a broad range of diverse and high risk markets across Sub-Sahara Africa AFRICA : Nigeria, Congo, DRC, Gabon, Angola, Nigeria, Ivory Coast, Senegal, Tchad, Eq.Guinea, CAR, Burkina, Mali, Benin, Gambia, Guinea, Togo, Sierra Leone, Guinea Bissau .
Main Achievement:
► Successfully introduced and established 3 Regional Brands in 3 years: Matinal/Tartina/Mambo
► Net Sales multiplied by 2 and Earning Before Interests and Taxes multiplied by 2,5 in just 3 years
Key Responsabilities:
* Regional Marketing Strategies for all categories and implementation across several countries
* Consumer Planning & Insights generation
* Communication development & New product development
* Regional Trade Marketing & Channels development Strategy
* Distribution/Key account management strategy
* Developing & coaching 85 collaborators